Knowing you need to improve your social media strategy and knowing how to do it are two very different things. Luckily, upping your social media strategy game is not as hard or overwhelming as it may seem.
By implementing these five easily doable tasks, you will see great results almost immediately.
1 – Study Your Competitors and Your Audience
There are two ways to beat your competitors.
1.Do what they are not doing.
2.Do what they are doing, but do it better.
To be able to do either of these tasks effectively, you must study up on what is working and what is not. One way to do this is by getting yourself a competitor analysis tool.
You also must study your audience (or the audience you are trying to reach). The Pew Research Center is a reliable place to get data regarding Americans’ social media use. Also, get yourself a trusty social media analytics tool.
Dig in and find the details you need to customize your content for your goals.
2 – Create (and Recreate) Your Own Content
Whether you’re sharing words or photos, make sure they are yours. There are a couple of exceptions, namely relevant guest posts and empirical data that can be traced back to a legitimate source.
It can be a lot of work to constantly create content, but there is a shortcut. Recreating past posted content is an easy way to fill your feed. You just want to do it in a way that is fresh and exciting for your followers. Take a different angle on a topic or simply SEO it like crazy.
When writing content, never plagiarize! Not only is it inappropriate and can hurt your business’s reputation, but it is against the law. Consequences of violating copyright law can even include a lawsuit or criminal conviction.
Always correctly attribute quotes and document your sources either as a link or as a footnote or endnote. The same goes for any photography used.
When it comes to images, stock photos just won’t do. Pictures should be genuine, unique, and able to tell a story on their own.
3 – Offer Gated Content
Referring to content that is only accessible to those who opt-in, gated content has a way of making your site more appealing and more engaging for your audience.
To gain special access to articles, videos, downloads, cheat sheets, checklists, and promotions, a visitor will simply need to fill out an online form to submit their email address. This simple act of opting in has many benefits to both your audience and yourself.
Your audience benefits by:
- Getting enhanced, rewarding content
- Increasing their own awareness of what you can offer them
- Receiving relevant promotions
- Feeling included and valued as a customer
You benefit by:
- Having higher conversion rates
- Becoming a trusted resource
- Knowing your most engaged users
- Being able to use email list segmentation for more targeted marketing
4 – Develop a Social Media Posting Calendar
Even if you have an effective social media strategy, if you aren’t carrying it out as efficiently as possible, then there is room for improvement.
Take note of every meaningful date on the calendar. Whether it’s Mother’s Day or Ice Cream Day . . . make it count! Customize your content and promotions so you can more directly connect with your audience every day of the year.
For a good way to keep it all straight, a social media calendar will not only schedule your posts but will organize all your content and help you better plan your promotional campaigns.
In the end, you’ll be surprised how much time will be saved by using templates and automated posting. In addition, you’ll find the included post performance evaluations invaluable.
5 – Seek Out Manageable Opportunities
Speed up the pace of reaching your big goals by breaking them down into smaller, more manageable opportunities. Doing the smaller tasks will inevitably lead to your larger goals being met.
For example, if your goal is to:
- Increase brand awareness,
then hang out online. Create a group, forum, or an online community. Read, comment, and above all else . . . listen!
- Obtain important feedback,
then give users a reason to do it. Offer appealing incentives, respond to reviews, and always say thank you.
- Engage your users,
then entertain them. Organize contests and promotions, provide what they want, and be present every day.
With these five proven ways to improve your social media strategy, you’ll have what you need to win the loyal relationship you want with your online audience.
As your social media strategy grows in success, you will need to consider managing your growth and find ways to monetize all of your hard work.
Integrating your social media applications and e-commerce platforms will allow you to organize customer data across platforms to easily have access to the right data to help you make the right decisions to grow your social media e-commerce business, provide top-notch customer service, and develop customer loyalty.
Annabelle Smyth is a freelance writer located in Salt Lake City, Utah. She enjoys writing about leadership, HR, and employee engagement. She has most recently worked with DocInfusion. When not writing and educating herself, you can find her hiking the canyons with her dog and friends.