You might be using LinkedIn, however, are you using LinkedIn Management best practices to maximize the effectiveness of the networking platform for your business? Here’s How to make LinkedIn work for your business:
A Company Page
Be sure you have a company page in addition to your personal, professional page.
A company page is a great way to showcase your business products and services, as well as an essential recruiting tool for top candidates worldwide.
Add your logo, post job openings, use SEO and utilize visuals to make your page stand out from the competition. According to LinkedIn, by merely adding your logo can increase traffic to your page by six times.
The Power of Groups
LinkedIn allows you to join up with 50 groups. By joining a number of strategic groups, you can connect with like-minded individuals who can provide you will industry insights and connections to the right people from potential business partners to valuable employees.
When you take the time to be active in a group, it provides you with invaluable exposure to industry professionals, influencers, and clients.
If you share value-added content, you will experience even more significant exposure.
Provide Value-Added Content
To improve your visibility through LinkedIn, utilize social media management for small business tools. One of the most powerful tools is to provide value-added content customized for your target audience. It is recommended to post status updates daily.
However just a few posts a week can help to build your audience and increase visibility. You might choose to post interesting links to disruptive articles, industry websites, or backlinks to your blog. You might also post thought-provoking topics and ask other professionals to post their feedback on the subject. LinkedIn states that the best time of day to make posts is in the morning followed by the hours after the traditional workday.
Examine Profile Views and Make New Connections
A great way to make new connections is to examine the profiles of individuals who view your profile page. LinkedIn will send you notifications about new views. You can then click on their pages and send a connection invitation. Be sure to personality the invitation. This type of digital networking can provide you with new clients, new business partners, and greater visibility. And, it will create an entirely new group of 2nd tier connections that could prove priceless for future networking. The more connections you make, the higher your chance at long-term opportunities.
Often times, when you endorse someone on their page, they will endorse you in return. Endorsements are basically your online reputation.
The more endorsements you have, the more trust individuals and businesses will place in your skills and business acumen. Digital endorsements are the new written recommendations.
Endorsements only take people a few seconds to complete which will increase the likelihood for someone to do so over a written recommendation. And, these endorsements are significantly influential on your personal brand which is a direct reflection of your business.
While you are working on enhancing the effectiveness of your LinkedIn page, do not forget to work on Twitter and Instagram, as well. When you utilize social media channels properly through social media management services, you will increase sales and long-term clientele.
Emin is a Social Media Strategist, in his free time he enjoys writing how-to articles, tips and tutorials to help others.