Traditional advertising methods are no longer having the desired effect. People happily pay more to skip ads on TV, radio, and the Internet. Mailers and billboards are ignored. It’s important to have a presence where your target audience will notice you. Instead of spending your marketing dollars on an approach that is marching towards obsolescence, invest in a Twitter account management service that will give you the boost your company deserves when you use Twitter for Business. Trained and experienced social media account management specialists know how to turn your vanity metrics into profits.
Tips for Using Twitter for Business
Support Your Brand
With a dedicated Twitter account management team behind you, you can focus on your passion- you’re company- while knowing that your digital marketing efforts are in the very best hands. In order to stand out from the crowd, and be remembered when people are looking to make purchases, building and maintaining your brand is becoming increasingly important for small and large businesses alike. Twitter for business is a fantastic platform to increase your visibility and maintain your reputation.
Engage Your Audience
So much of what we do is behind a screen, removing the chances to engage face-to-face. There are so many options out there- you need to be memorable in the right ways. Using Twitter for your business provides the opportunity to engage your followers, attract new customers and interact with influencers in your industry, which are all invaluable tactics for growth.
Real Time Customer Service Opportunities
Twitter isn’t just a great way for you to reach people- it’s also a helpful avenue for your customers to engage you right back. Positive reviews and mentions will only serve to improve your business and increase your authority in your industry. Negative interactions may occasionally happen (you can’t satisfy everyone). However, when handled in a professional manner, these situations provide opportunities to prove your commitment to customer service and will serve as a positive in the long run.
Use Your Data to Evolve Your Digital Marketing Strategy
Twitter account management isn’t just about cultivating a following. All the back end analytics tools should be monitored, so your digital marketing strategy can evolve over time. What posts have had the most attention? Has that attention driven traffic to your website? You can learn a lot about your current audience and find ways to appeal to your target audience by having a profession analyze your data on a regular basis.
Keep Your Eye on the Prize
It may be exciting to build a following, but remember- the ultimate goal is not just being “popular” on the Internet. When you invest in social media account management services, you are ensuring that there is a return on investment (ROI). Has the posting strategy lead to an increase in sales? What needs to change about your posts so that your investment pays off? You want to attract quality followers that are not only willing to follow your brand- you want them to use your products and services and be strong advocates for your company.
Andrew E. is a digital marketing specialist at Josiesque Designs in Austin, Texas, who works with local and national businesses to improve their online image and web presence. Alongside digital marketing he also enjoys spending time researching and writing articles related to the industry of search engines, social, and web development; to help improve not only himself but other fellow digital marketers as well.