There are so many individuals out there looking for new job, while the majority of the companies focus on video marketing strategy, they fail to recognize the importance of social media accounts such as Twitter. Companies should hire someone as community managers to oversee their social media presence of your company. All they have to do is to manage your social media account along with your company’s Twitter account
Here’s a Pro Tip on How to Manage Your Company’s Twitter Account.
Even if you’re not a social media manager, but you are a part of marketing or customer service department it’s already been a part of your job description since forever. As a part of your jobs, you should be aware of the fact that posting tweets for your company account is entirely a different thing than tweeting for your account. To run the Social Media Account Management Services, you should follow a couple of rules while tweeting for your company, here are some of these rules explained below to manage company’s twitter account:
Never Say “I”:
When you are writing a tweet on behalf of your company, never use the word “I,” as you are not representing yourself instead you’re representing your brand, and it should sound more like the voice of the brand. The best way to keep your company’s tweet sound like the brand voice avoid using the words like (I, me, my) and use like (us, our, we). The reason behind why it is compulsory to use person plural word rather using person singular is to avoid the confusion for the reader because the person singular language in the tweet will make the reader wonder about the person behind the tweets and won’t find the voice of brand in it.
Schedule Your Tweets:
Keeping your company’s Twitter account in motion and steady requires you to schedule your tweets using following products like Twuffer or Future Tweets etc. These products will remind you of the time to upload your tweet according to its schedule in this way you won’t have to keep track of your company’s Twitter account to remain steady and keep the customers engaged by the content shared.
Take Care of Influencers:
As a social media manager, it is a part of your job to keep your followers engaged and responded to every customer who contacts the twitter account of the company. Due to a large number of people contacting you on your twitter account, it is difficult for you to go through all of them. Try to create a list of priorities to make sure that all the social media and other influencers are well taken care of by the company’s community manager. As these influencers the most active people with a wide range of followers.
Don’t Respond to Haters:
As a community manager, it is advised to not to mess with the haters. Twitter is the best platform to give the response to the rightful customers about their concerns or issues related to customer’s services. It is highly advised to all the companies to not to respond to the haters if your company is getting cyber-bullied, instead of engaging in an offending/ awkward conversation with the user simply block or report the abuse to Twitter. Don’t waste your time on immature online users of Twitter by responding to their meaningless drama from your company’s account. They will eventually give up.
Twitter account management is straightforward and it does not require any specific set of skills. I hope it helps. Have a wonderful day!
Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares his bright ideas on SquareShip.