Instagram Vs. Pinterest – Visual Marketing For Your Business

instagram vs pinterest

Every day going shutterbugs stuck on the social media channels are consistently uploading their best kismet camera clicks on various internet platforms. Especially, when it comes to Instagram and Pinterest, the most significant two soft-focus image sharing platforms, users tend to fall short of the many-sided intricacies of both picturesque platforms.

Who doesn’t like pictures especially when memories are beautified and brushed with the best enhancing/ editing features? At the moment, the most believable legitimacies made through the audio-visual spectrum. Since almost every brand has made its headway through establishing and marketing, but there’s always that one whole gamut of product(s) that makes them stand out in the crowd. You couldn’t think the Sahara Desert without those sand specks blowing into decked up dunes. You cannot believe about Enzo Ferrari’s Ferrari without having that one discern thought about the red color annotation, making the exterior of the sports car full-blooded epic.

Most often assuming, these twofold digital album keepers work on the same editing wonderwork concept. Surprisingly, Instagram and Pinterest work distinct when it comes to those edgy effervescent customizations, letting users engage with a variety of ways and waves.

Let’s keep it with streamlined with the real legitimate reasons why a marketer should master these two picture perfecting platforms. Topping off your visual victory with flings of unstoppable online social media marketing successes, Instagram and Pinterest are specifically somewhat same and unpredictably distinct from one another.

We’ll point out to the ‘key ingredients of pictorial varieties’ for both the platforms that will let you understand exclusive business bandwidths, allowing you to choose the right one for your E-commerce.


Instagram and Pinterest Demographics affect Your Business Considerably.

You have to careful to pick up the right option for your long-term marketing campaigns. E.g., let it be two ventures you’re trying to take online: A brand announcement vs. a crafty men’s leather jacket genuine form-factors.

For the first type, i.e., you’re trying to publicize your readymade product(s) online with your target audience, Instagram will work just fine since it has more teens/ young adults users as compared to Pinterest users. Specifically, teens comprise about more than 30% of total Instagram users, and many of them right at the end of hitting to an age bracket of 18-to-29 years old. This age bracket grabs almost half of Instagram users population worldwide.

Remember, when it comes to brands and exclusivity, women are the primary target due to their notorious extravagant spending on complete, high-end products and *fashion*. Instagram is your no.1 choice amid 55% of Instagram users are females, and they spend about 20% more time than men on the most brandish representable picture-perfect platform.

Whereas, when it comes to Pinterest, it holds more professionally sensitive, perfectionist photographers rather than self-acclaimed DSLR experts on Instagram, home DIY crafters, etc. Henceforth, if you’re looking for some new content and creations, Pinterest is your best option in this dedication with the most suitable user enumerations working for you. However, Pinterest too has frequent young users these days due to an increase in its usage: 36% are 18-29 years old, 34% are 30-49 years old, and 28% are 50-64 years old.

The verdict is pretty clear here. If you’re a single person or have people earning in your family, Instagram will keep your pockets plentifully profitable, i.e., with a $30k annual earning bracket. Pinterest, on the other hand, maintains an abundant money-spinning catalog, giving a hopefully household garnering of $70k in total yearly yields.


Pinterest is for Marketing and Instagram’s for its Creative Selling.

On Pinterest you keep your DIY dandy things alive and let your spirited envision come to some extent of life-form through unusual form-factors, displaying your right skills with the rest of the world and other Pinterest users. With Pinterest you can have your picture-pinned boards as well as group broads, letting partnerships prevail online as well.

Furthermore, you can make your self-done doodads more capturing by adding videos to the platform. Though, you cannot pin from Snapchat from Facebook, so you’ll need some time for that YouTube video to complete the process, afterward letting you pin that video on Pinterest. Moreover, the Google Chrome extension allows you to pin content from different websites as well.

Similar to Instagram, which takes your business to cater creative heights, Pinterest lets you leave comments, re-pin (same as a repost) from other users or your older pinned post, and even acts with ads and analytics to allow users search their most apposite needs online.

On the other hand, Instagram grips all those Pinterest features together with other graffiti generosities. There are different palates for unique editing tools, beautiful brushes effect, limelight amplifications, and other edit-image escalations updated at the backdrop of Instagram’s app. Also, you can tag various URLs and resources that flow in the biggest photo-sharing app, share your videos through Instagram Stories and freshly vertical TV built-in app IGTV.


Instagram is Instant, yet Pinterest is Impressive

One of the most significant differences between the two is the picture promptness. Instagram is a popular platform bought by Facebook a few years back, letting Instagram reach a massive audience under Mark’s platform “billions of users” banner. On the other hand, Pinterest was more handpicked by professional photographers, graffiti revolutionists, crafters, DIY enthusiasts, original artists, etc.

Ever since marketing has made a strong influence over online demeanors and dispositions, business holders are trying their best extemporizations to stay atop with their brandings and profitable bargains. Both the platform have their pros and cons, adheres and cessations, crudeness, and capacities, so on and so forth.

Here’s Instagram doing for you:

  • Let’s you share your first-hand clicks on Instagram with editing, enhances, embellishments, etc.
  • Instagram uses chain cohesion of framework when it comes to linking your picture posts via captions, #Hashtags, etc.
  • Instagram swiftly promotes your original content through amazing pictures you’ve posted on it.

Here’s what Pinterest does for you:

  • Let’s you categories your pictures into albums with much better presentable pin settings.
  • Pinterest gives your professional hard work more meaning while Instagram makes it meaningful. Thus, Pinterest is your primary tool to bud out target audience on Instagram.
  • Pinterest doesn’t require digital edits and endorsements amid the best ones get mostly pinned by thousands of users out there.

Instagram is a Flysheet Swift Space while Pinterest is Your General Workshop

Instagram reciprocates your Pinterest hard work through sharing your best content on the latter via getting posted it on the former one. However, we should always keep in mind that Instagram has the advantage over the picture pinning platform due to it’s photo-feed embedded with hundreds of hitched hashtags acting as flyers. But, what makes Pinterest more interesting is that it showcases a step-by-step procedure of your pictures and other audio-visual progress.

Pinterest is usually meant for your B2B/B2C marketing while Instagram is held responsible for your announcements and other business broadcasts. The latter is generally used for marketing for NGOs (Non-governmental Organizations) and NPOs (non-profit organizations), and also for B2C.

Ultimately, if you’re looking to use both of the two, then you’d be doing most of the work on Instagram since it’s widely recognizable yet keeping up your Pinterest bulletin board spick-and-span with the appropriate pins and repins of your prolific picture endeavors.


Instagram works against the Clock while Pinterest Clockwork.

Incontestably, Instagram engages with an up-to-the-minute photo factor, always getting upgrades and unique effects to intensify your photo-feed galleria. What makes Instagram an excellent photo-sharing platform is its rapid ratios of user-generated content. It’s more like an on-the-go application where users can post their stunning raw images, or meritoriously embarked pictures with innovative hues and style impresses.

Meanwhile, Pinterest usually grows users in the form of back-to-back website/online works referrals. On the bulletin board platform, a pinner might be taking advantage of multiple owners that have generated their content. Thus, together with own innovative DIY crafts, draft ideas, picture colonnade presenting exclusive out-and-out pins for Pinteresters, etc.

These days, both Instagram and Pinterest can be sorted out to act as one space since everything is getting integrated eventually. Nevertheless, Instagram will keep you on the fast track of the road while Pinterest will keep you correctly rotating your picturesque produce in-between drawing rooms, disposals, and destinations.


Instagram is about Decoration and Pinterest about DIYs

Calling both now of the same genre when it comes to the visual-effects, now users can implement their photo-clicking sways with excellent outcome resource on Instagram as well as on Pinterest. Nowadays, people have to carry out all those gadgets and gizmos that are the trading wild cards out there in the market.

Instagram gives you a full-fledged performance for your photos, and when it comes to the exotic images people tend to search over the internet, Pinterest should be your next big thing. Goodluck!


Instagram Brands out Better but Pinterest better Your Business

Since Instagram is the talk of the town and is rapidly progressing with diversified photo processes in its intuitive mobile app dimensions, it brands out your business with a better chance to channel through hindrances out there in the global market. Subsequently, Pinterest keeps your Instagram account more authenticated with pinned photo add-ons trending in the same artistic grounds ‘space. Also, Pinterest lets users search for their wants specifics and specimen respectively. From this time forth, both platforms can be considered as the biggest photo-sharing rivals when it comes to visual marketing for your business.


 Instagram Vs. Pinterest Verdict – “which best suits Your Business.”

After all the headers above, we could satisfy the scorings with an upper hand going to the teens all-time-favorite Instagram. But at the same time keep in mind that Pinterest is growing considerably among the social media masses, especially women and youngsters. My final judgment would be level headed for both amid realizing both have their do’s and don’ts, fronts and fails, pluses and perplexes, etc. But, you are the final Judge for it. All I wish you is a success for your visual ventures. Amen!


Author Bio:
I am Kathleen Swafford passionate of internet stuff such as blogging, affiliate marketing and most important, I like to trade domain and website. If you are inside digital marketing, let’s connect us for future opportunities.