Most of the people today are participating in different social media networks. Each of them is created and designed for a particular purpose, although some share common features. Some target by age, location, or business. In this article, we will share to you how maintaining a reputation in Social Media for business can bring amazing benefits for your business. Check out our list of Social Media that can benefit your business.
Here’s 7 types of Social Media That Can Benefit Your Business
Learn Social Media Management, and how they can help in your business:
1. Social networks—Connect with people
A kick start in building and developing a connection with people and other brands. These social networks are considered the power social media platforms as they have a massive audience ranging in almost all ages. Extending your brand in these platforms allow you to create and participate in different groups and organizations. Thus, you can share information, and promote your brand to your target market.
Examples: Facebook, Twitter, LinkedIn
2. Media sharing networks—Share photos, videos, and other media
Most of us use media sharing networks to easily find photos, graphics, videos, live videos, documentaries, and other media which are posted and shared online. This type of social media networks are of great help when it comes to brand awareness, lead generation, audience engagement, and in achieving most of your social media marketing goals.
Example: Instagram, Snapchat, YouTube
3. Discussion forums—Share news and ideas
When we need a rich and detailed reference to a particular topic, we choose discussion forums. A lot of businesses use discussion forums to get answers from the most asked questions and share information and opinions to a related or specific type of groups. These type of networks are a reliable source or alternative for a market research. In using the appropriate contents, advertising in these platforms is also possible.
Example: Reddit, Quora, Digg
4. Bookmarking and content curation networks—Discover, save, and share new content
Infographics and trending social media content are shared, saved, categorized, and discussed in these social networks using different boards. Aside from brand awareness and driving website traffic, social bookmarking sites have various ways of promoting. These include displaying your visuals and giving you a more creative means of presenting your content to your viewers.
Example: Pinterest, Flipboard
5. Consumer review networks—Find and review businesses
When it comes to making sure what we are looking for is reliable and worthy, we use consumer review sites. By doing this, we find positive testimonials and reviews about brands, products, and services. With the help of positive reviews, you can reassure your customers that your brand is reputable and is of high quality.
Example: Yelp, Zomato, TripAdvisor
There’s no better way of promoting or publishing your content using blogging networks. Aside from publishing, blogging networks allow you to discover and comment other’s works and give you more resources as referrals. In the internet world, content is considered king. Content marketing plays a significant role in engaging with your audience. Thus, building and maintaining your brand in these types of networks will surely deliver positive results.
Example: WordPress, Tumblr, Medium
7. Social shopping networks—Shop online
If you want to follow you favorite brands, spot great trends, and make a purchase, directly look for Social shopping networks. Aside from promoting your website, extending your brand to social shopping networks increases your brand awareness and gives your customers more ways and channels to buy your products and services. Social networks allow you to go one step further by extending your marketplace.
Examples: Polyvore, Etsy, Fancy
For businesses who want to kick start their Social Media for Business, Social Media Guidelines for Getting the Edge over Competitors could be a great help for you. Always maintain your social media activities and engage with your customers as much as possible.