The reason why businesses dabble in advertisement in the first place is because they are trying to extend far beyond their own reach, to people who wouldn’t have heard of them otherwise. Since the dawn of the Internet and social media, suddenly the reach which many businesses of the past could only dream about are suddenly available for anyone to take advantage of.
While exposure is no longer the problem it once was, what to do about the over-saturation of small businesses in general is becoming a far bigger problem, as far as social media goes. Finding potential customers is suddenly as easy as a simple click or two, but at the same time it is more difficult because of these potential customers becoming accustomed to advertisements in general.
Here are five strategies that will help you generate the Facebook buzz your business needs.
Sharing is caring.
There is no better title for content in Facebook to have than for it to be known as shareable. When content is shareable it is engaging in that it makes people go out of their way to share it with others. This creates a tidal wave of interaction that is sure to generate a Facebook buzz no matter how you slice it. Of course the only way you can truly create engaging content is following the next step:
You can ride trends all the way to the top.
The only way you’ll really be able to create content that is even the slightest bit shareable is if you follow the trends that Facebook is known for. These trends rise and fall with the times, so it can be a little tricky as you are pressed for time whenever you decide to create content based on a trend. However, the results are worth every minute of effort spent.
Take advantage of Facebook Events.
What better way to improve one’s standing with your user base than by hosting activities and promotions through the use of Facebook Events? This is also a clever way of remaining relevant as events such as grand openings or new products often have a long timetable, which is perfect for a business that wants to be in the public eye as long as possible.
Build your community through these trends and events.
By utilizing Facebook Events you’ll eventually see an increase in followers and the more followers you have the more buzz you can generate. By riding out trends and engaging in events your business is becoming more socially devoted, which is always a good thing.
Last but not least, the fifth strategy is not really a strategy per se and it normally goes without saying. However, the amount of effort it takes to keep up engaging content can be very difficult for a relatively small online business, which is why it is important to always keep your eye on the prize. The buzz you will generate is very much worth the blood sweat and tears, that much is certain.