That’s the million-dollar question, isn’t it? How frequently should you post on social media? The truth is that the answer depends heavily on who you ask if they want to charge you money for each post. Social media marketing experts have a thing or two to say about frequency while the self-made “best blogger in the city” might tell you something completely different. If an answer is what you seek, then an answer is what you will get. The answer to the question, “how frequently should you post on social media?” is this: frequently.
Yes, that’s right. Frequently. That’s the whole point! You should be posting on social media channels at least – AT LEAST – once a day. But with the amount of traffic your feed gets on a regular basis, you know in your heart that you should be posting much more often than that. Sure, it takes a lot of work to plan out and schedule social media posts. And boy, it takes even more time if you are doing it on the fly manually whenever the mood strikes you. But posting on social media is kind of like dieting: you have to do it every single day to see results.
But here’s the thing: these rules don’t apply to your average Joe just sharing pictures of his cat or whatever he ate for lunch that day. No, the average Joe doesn’t really care about how many followers he has on Instagram. The frequency of social media posting is really only relevant to business owners, and really, really vain people. So if you fall into either one of those categories, a frequency is the name of the game.
Start by committing to posting once a day if you are doing it manually. If you are hiring a social media management services company, you can get way more bang for your buck and time by packaging social media products together and sharing across all platforms at once. If you are opting to stick with the manual route, get used to posting once a day across all the platforms you are active in, and then start slowly increasing the number of times per day and week you post.
According to some sources, you should be posting on platforms like Twitter up to 30 times a day! What? Yeah, that’s what “experts” are saying. I guess if you are scheduling those posts in your spare time and planning them out ahead of schedule, you could pull that off. But who even has 30 things they want to say to their social media audience a day? Actually, lots of people. Have you been on the Twitter lately? Love it or hate it, it is the social media platform for “what’s happening right now” in the world and you can’t ignore that kind of power.
Social media management is a tough job and while many would have you think you can start our own consultancy just because you spend all day, every day on social media, you’d be surprised to find out just how much work goes into ensuring 30 posts a day get onto Twitter, or 10 posts a day on Instagram, or 5 posts a day on Facebook.
When considering your social media marketing plan, consider where most of your “people” are – who is your target audience and where do they hang out? And then tailor your content to them. You never know who you might pick up along the way so be sure to be active in other platforms, but you can get away with one or two really strong social media platforms if you post regularly.
The next time you pick up your phone to post on Facebook or another platform, try this trick: share a post and schedule a post. This way, you can get in the habit of posting at least twice a day and build on your frequency from there. More than how often you should be posting on social media is the importance of consistency: if you only ever post once a day, keep doing it. Stick to it. Be a company your audience can count on and make your social media accounts a priority. Don’t start negotiating with your social media postings – it’s more valuable than you can imagine.