Have you ever found your post in the Facebook News Feed? Chances are very slim that the answer is a yes, and this is because it is almost back-breakingly difficult if not outright impossible to predict whether or not your Facebook post will make it in the front page of just about anything. There are simply too many factors and too much competition to feel even the slightest bit confident that your post will be getting anywhere other than your own wall.
However, thanks to TrackMaven’s analysis of more than a whopping 1.5 million pieces of Facebook content all throughout 6,000 overall pages, the anatomy of a perfect Facebook post is now possible to dissect.
Short does not necessarily mean sweet.
It’s true to some extent, that when a person posts a message with a small word count that it is more likely to be read. The term too long, didn’t read is the biggest example of why people believe that the smaller the word count, the better the overall performance of a person’s post will be. Thankfully, after TrackMaven’s analysis it can be said that the word count does not matter as much as it seems to be. Whether your word count goes all the way to the hundreds or doesn’t even break fifty, there is an almost equal chance of it performing well, what matters is the content.
Posting after-hours or on the weekends is a good idea.
When I say after-hours, it goes from five o’clock PM all the way to one o’clock AM EST. This might seem obvious, but most people during working hours just so happen to be working, which means that your post will receive less attention than if you had posted it after-hours. If you want specifics, the study shows that interactions receive an eleven percent increase during non-working hours. As for weekends, the reasoning is the same and there is a twenty-five percent overall increase in comments, likes and shares.
Questions get more attention than statements.
When you think about it, it does make sense that questions are given more attention and that’s mainly because it gives others a chance at answering that particular question. However, despite the fact that this should be an obvious fact it can be difficult to notice. Fortunately, the analysis shows twenty-three percent more interaction with questions, which is more than enough proof.
Hashtags get results.
Some people who dislike this new trend might start moaning, but the analysis shows a sixty percent rise in interactions if there are hashtags in a post. New trends often bring about this kind of attention, and the numbers definitely do not lie.
There’s the anatomy of a perfect Facebook post, laid out for you to study and do with this information as you see fit. If you post something on Facebook with all of these facts in mind, you will most definitely see an increase in the usual interactions with your posts, and that is a guarantee only an in-depth analysis can give.