Making an investment on anything at all is a serious decision that requires plenty of thought before going through with it. When it comes to generating ecommerce, there are few ways as lucrative as a proper Facebook advertisement. The reason why the word proper is included in that statement is simply because if the person using the ad doesn’t understand how ecommerce sales are generated then there is very little chance that the ad will be successful.
Overall there are three main reasons as to how and why ecommerce sales are generated utilizing Facebook ads. We’ll delve into each one and see how they can help an advertisement generate ecommerce and ultimately help you make a decision on whether or not investing on an advertisement for ecommerce is a good idea.
1. Targeting a specific demographic
In the world of marketing and general advertisement, it often takes more money to have your advertisement reach more people, but is that really necessary? If you know your target demographic, you can easily boost ecommerce sales while at the same time lose less money. It’s a win-win situation that anyone willing to invest in an advertisement needs to understand. It might take a bit more effort when it comes to the planning phase; however the results most definitely speak for themselves.
When it comes to Facebook however, how do you specifically target an audience with only a small amount of text? Think creatively and intelligently when writing up the ad, the results will surprise you.
2. Value proposition
In ads more than anything else, the person or business advertising needs to be able to catch the user’s attention the moment they lay eyes on the advertisement. For businesses designing websites this often works by putting in as much eye-catching information as they can without making it seem like a wall of text; all the while making sure that the overall design of their website is pleasant to look at. As far as Facebook ads go, all you have to worry about is the small picture and the equally small amount of text you are given for your advertisement. Remember that value proposition is a promise of service, let it guide your words.
3. Conversion Tracking Pixels
This is one piece of digital technology that is relatively new in terms of its use but is definitely revolutionizing the generation of ecommerce through Facebook ads. What it does is it triggers whenever someone visits a particular page through your advertisement, giving you specific data on the fly. Knowing where website traffic is at its strongest and which one of your advertisements is doing well is an invaluable tool for anyone who wishes to generate ecommerce through Facebook advertisements.
We covered three reasons on how exactly ecommerce is generated through Facebook ads, which should give you a good idea on how exactly to take advantage of these three cornerstones. Just remember to take note of what works, as well as what doesn’t in order to improve your overall strategy.